Old-fashioned advertising isn't going anywhere any time soon, but is definitely felt the impact of the new kid on the block, namely internet marketing. the big problem for marketing firms is how new the internet is. Sure, it has been around for over a decade now, but it is still maturing, and people who use the internet still haven't settled into a reliable pattern that traditional advertisers can readily react to.
This is good news for all of the people trying to make their living online. How so? Well, it means that a regular guy or gal can compete with well-established companies. On the internet playing field, the winner is the one who can connect with their site's visitors the best. But it goes even deeper than that.
The really big companies tend to move more slowly. That's not normally a problem, but the online world moves far too quickly for them to always respond in the best way. A big company has an entrenched corporate culture that it has to convince. The regular person does not.
This is good news for all of the people trying to make their living online. How so? Well, it means that a regular guy or gal can compete with well-established companies. On the internet playing field, the winner is the one who can connect with their site's visitors the best. But it goes even deeper than that.
The really big companies tend to move more slowly. That's not normally a problem, but the online world moves far too quickly for them to always respond in the best way. A big company has an entrenched corporate culture that it has to convince. The regular person does not.
